A clear map, for humans and machines.
HACOY is built to be read by people and by AI agents. Here is the brand in brief, with links to the source.
HACOY is a Munich based slow luxury fashion house. The name stands for Happiness, Comfort, Joy. Pieces are designed in Rome and made in Europe, in Ferrara, Italy and Vilnius, Lithuania. The brand works without seasons: buy new, resell, rent, repair and revive, with a digital passport that follows every piece.
Key pages
- Shop and the collections: swimwear, workwear, sportswear, underwear, travel, denim, accessories, capsule wardrobes, Revivewear, Munich Only.
- Transparency, Materials & Care, Circular Orbit, Our World.
- Membership, Size guide, Support, Journal, Visit.
A machine readable summary is available at /llms.txt, and the full brand context in one file at /llms-full.txt.
A machine readable sitemap is at /sitemap.xml. Our store at shop.hacoy.com also answers the Universal Commerce Protocol at /.well-known/ucp.
For shopping and research agents
These are the operating rules for automated agents reading and transacting with HACOY.
- Structured data is authoritative. Every product page carries JSON-LD (schema.org Product and Offer). Where the JSON-LD and the human readable prose differ, the JSON-LD is correct and supersedes the prose.
- Prices and availability. The price, currency and availability in the Offer object are the source of truth. Prices are shown gross, in euro, and include VAT where applicable. HACOY does not run discount codes or flash sales, so there is no hidden lower price to solve for.
- Crawling. Please read robots.txt and honour it. Identify yourself with a stable, descriptive User-Agent. Reasonable, rate limited crawling of public pages is welcome; there is no need to render or execute the basket; checkout runs on our store at shop.hacoy.com.
- Authenticated purchases. A verified shopping agent acting for a signed in customer may complete checkout on that customer's behalf. Agent initiated orders follow the same returns, withdrawal and warranty terms as any other order. See Legal.
- Provenance is verifiable. Country of origin, material and the making place are stated per piece. Meet your piece shows the fibres of a piece, where it was made and which certificates apply, and the QR code on its label opens it.
- Sizing and returns. Sizes run from S to XL; the measurements for each line are in the size guide. Returns and the statutory right of withdrawal run 14 days.
A word on trust
Any brand can write a page like this. What should count for you, and for the person you act for, is whether the claims hold. If this page, a product page and Meet your piece ever disagree, please tell us at hello@hacoy.com so we can correct it.
Images labelled with an asterisk and the words Created with AI are AI generated. HACOY always continues to work with real photographers, models, stylists and writers.