Skip to content
Are you ready to discover our online store? Close
[ha-koy] • noun
  1. A synthesis of three states: Happiness, Comfort, and Joy.

Stronger than a feeling. Happiness is a state of well-being that most individuals strive for.

Comfort is the safest place we know. It comes in many forms. The comfort that comes from within is the one we seek the most.

Joy is limitless, life-defining, transformative feeling waiting to be tapped into. It requires the utmost surrender and, like love, is a choice to be made.

The Art of Doing Nothing

Your downtime deserves a uniform. Our Unisex Cupro Pajamas are crafted from Vegan Silk. This breathable, hypoallergenic fabric is made from regenerated cotton waste. Cool to the touch and fluid in motion, it is designed for deep restoration. This is not just sleepwear. It is a ritual.

Shop the Ritual

Our

Mission

Vision

To bring happiness, comfort, and joy through clothes that honor the planet and the maker.

To liberate humans from the excess of consumption.

Berlin

A work day inDiscover
models wearing linen workwear collection made in lithuania from ethical fashion brand HACOY

Cape Town

Escape toDiscover
models wearing sustainable silk underwear of luxury designer ethical fashion brand HACOY from munich
female model wearing sustainable silk bra and slip of ethical fashion brand HACOY
models wearing sustainable silk underwear of luxury designer ethical fashion brand HACOY from munich
male model wearing sustainable silk boxer shorts from HACOY

Munich

Non-StopDiscover

Paris

Showtime inDiscover

Medellin

Expedition toDiscover
model wearing sportshirt from ethical fashion brand HACOY in medellin
female model wearing lycra sustainable ethical fashion tanktop for sportswear HACOY
male model wearing sports shirt from lycra sustainable ethical fashion brand HACOY

Barcelona

A stroll inDiscover
models wearing ethical swimwear from HACOY

"Individuals should feel comfortable in the clothes they wear; but most importantly, with themselves"

- Maximilian Rupp, Founder of HACOY

Ethics matter.
Ethics matter.

Creating products under fair conditions is important to us. We aim to dress according to our values.

Read our manifesto

Featured in

Happiness

Feeling deep gratitude for life and positivity? This playlist is for you.

Listen

Comfort

Feeling cared for, warmth or perhaps need a sound hug? This playlist is for you.

Listen

Joy

Feeling at ease with the joy of the present moment? This playlist is for you.

Listen