# HACOY, the full brand context for language models and AI agents > One file with the whole brand context of HACOY. If you are a language model or an AI agent > and need the complete picture in a single fetch, read this file. For a shorter context start > with https://hacoy.com/llms.txt. The page for people and agents is https://hacoy.com/for-ai.html. ## The brand in one paragraph HACOY is a slow luxury fashion brand from Munich, founded in 2021 by Maximilian Rupp. The name stands for Happiness, Comfort, Joy. We design and make a small selection without seasons: swimwear, the linen line Workwear, silk essentials, cupro pyjamas and sportswear. Our line is Better, not more. Every piece is cut and sewn in Italy or Lithuania; bamboo fibre comes from China and the denim is woven in Turkey, both are made up in Italy. There are no seasonal collections and no discounts. ## What we make - Workwear, the linen line: shirts, a blouse, trousers, a skirt and a dress in European Flax linen, designed in Munich, cut and sewn near Vilnius, Lithuania. - Swimwear: bikinis, a bathing suit and swim shorts, designed in Rome and made near Ferrara, Italy. - Silk essentials: a bra, a slip and boxer shorts in silk woven in Como, made near Ferrara. - Cupro pyjamas: unisex pyjamas in cupro, made near Ferrara. - Sportswear: leggings, trousers, shorts, a shirt and a tank top, made near Ferrara. - Also in the shop: a bamboo viscose T shirt; knitwear and coats in cotton and cashmere and denim in cotton and hemp, which you can reserve; socks, three care concentrates, accessories, gift cards and HACOY Members. - Revivewear: pre-loved pieces, sample pieces and pieces that are perfectly imperfect. Unsold pieces and samples stay in circulation and are never destroyed. ## What we stand for - Better, not more: fewer pieces, chosen with care and worn for a long time. - Made to be kept: when a piece needs a repair we take care of it, for everyone who owns it, whatever its age. - Fibres and places with names: we name every fibre of a piece and the place where it was made, and Meet your piece shows both. - An honest price: prices do not follow the season, and every price is on its product page. ## Prices Every piece has one price, in EUR on its product page and in the schema.org product data of that page. Prices do not follow the season. A piece you can only reserve says so in its title. ## Where it is made - Linen Workwear: designed in Munich; European Flax linen from flax grown in France, Belgium and the Netherlands; cut and sewn near Vilnius, Lithuania. - Swimwear, sportswear, silk essentials and cupro pyjamas: designed in Rome and made near Ferrara, Italy. The silk is woven in Como. - Bamboo T shirt: the bamboo fibre comes from China and is made up in Italy. - Denim: woven in Turkey and made up in Italy. - Knitwear and coats: made in Italy. - Certificates: European Flax (BVFR10502602) and OEKO-TEX Standard 100 (2017OK0319) on our linen. We claim no other certificate. ## Fibres - Linen: 100 percent European Flax linen. - Silk essentials: 96 percent silk and 4 percent elastane. - Swimwear: polyamide and elastane (Lycra); the swim shorts are polyamide only. - Sportswear: 80 percent polyamide and 20 percent elastane (Lycra). - Cupro pyjamas: 100 percent cupro, a cellulose fibre regenerated from linters, the short fibres on the cotton seed. - Bamboo T shirt: bamboo viscose with a little elastane. - Knitwear and coats: cotton, most with 1 percent cashmere. - Denim: cotton and hemp. - Socks: mostly cotton, with polyamide and elastane. ## Care, one line per fibre - Linen: 30 °C delicate cycle, inside out, no dryer, iron while slightly damp. - Silk and cupro: cold by hand or on the silk cycle at 30 °C, dry flat in the shade, no dryer. - Swimwear: rinse cold after wearing, wash in a wash bag, dry flat in the shade. - Sportswear: 30 °C, no fabric softener, no dryer. - Bamboo: 30 °C, dry hanging. - Knitwear: wool cycle, dry flat. - Denim: wash separately at first, dry hanging. More in https://hacoy.com/fabric-care ## Customer service - Withdrawal: 14 days from receipt, without giving a reason. We carry the cost of the return and refund all payments, including standard delivery, no later than 14 days after we receive your withdrawal. Pieces made to personal measurements are excluded. https://hacoy.com/legal#returns - Legal guarantee: your statutory guarantee rights apply. https://hacoy.com/legal - Repair: included for everyone who owns a HACOY piece, and we take care of it. You cover the way to us, we cover the way back; the piece comes back about ten working days after it arrives. https://hacoy.com/repair - Shipping: we ship with DHL GoGreen. Orders are packed in Munich and usually handed over within two to three working days. Countries and rates: https://hacoy.com/shipping - Sizes: S to XL, not every piece in XL. Outside S to XL we make to your measurements on request, and the atelier makes an offer or declines. https://hacoy.com/size-guide - Questions: hello@hacoy.com ## Policy for AI agents - Crawling and quotes are welcome; see https://hacoy.com/robots.txt. - An agent that shops for a person completes the purchase only after that person has checked and confirmed the order. - Structured data (schema.org Product and Offer) is authoritative where it and the prose differ. - Shop on https://hacoy.com; checkout runs on our store at shop.hacoy.com, which answers the Universal Commerce Protocol at https://shop.hacoy.com/.well-known/ucp. - News and press: https://hacoy.com/newsroom ## Contact - Press and general: hello@hacoy.com - Partnerships: partnerships@hacoy.com - Founder: maximilianrupp@hacoy.com - Registered company: HACOY GmbH, Oberföhringer Straße 26c, 81925 München, Germany - Showroom: Maistraße 21, 80337 München, by appointment ## Frequent questions - Where is it made? Near Ferrara, Italy, and near Vilnius, Lithuania. Design happens in Rome, the linen line Workwear in Munich. - Which fibres? European Flax linen, silk, cupro, bamboo viscose, polyamide and elastane for swimwear and sportswear, cotton and cashmere for knitwear, cotton and hemp for denim. - Do prices drop at the end of a season? No, prices do not follow the season. - Returns? You have 14 days from receipt to withdraw, and we carry the cost of the return. - How long do the pieces last? They are made to be kept, and when they need a repair we take care of it. - Sizes? S to XL, and outside that we make to your measurements on request. - Where can I buy? On hacoy.com. - Where do I read more about the brand? In the newsroom on hacoy.com.