Research with us.
For students and researchers who want to understand a young fashion house from the inside.
An open door for your learning
HACOY is a small house, which makes it easy to see how fashion really works: how a piece is designed and made, how it is priced, cared for and passed on. If you are working on a thesis, a doctoral project or a student project and HACOY could be your case, we would be glad to hear from you.
What we can offer
Time and honest answers. Interviews with our founder, Maximilian Rupp, and where it fits, with our designer.
A real case. Questions about our business model, production in Italy and Lithuania, price transparency, repair and resale, digital product passports, or how a small team works with AI.
Confidentiality where you need it. We sign the consent forms your university asks for, and anything confidential stays anonymous.
Research we take part in
Since 2026 · University of Strasbourg
A doctoral project in management at the HuManiS laboratory of EM Strasbourg, on the value creative companies create that accounting alone cannot show, such as craft, reputation and meaning. HACOY is one of its case studies in European fashion.
The researcher is Esther Marchal, and you can reach her directly at esther.marchal@unistra.fr.
2025 · Technical University of Munich
Two theses, a master’s thesis at the TUM School of Management and a bachelor’s thesis in Management and Technology, both on how small companies keep their production resilient, one of them with a focus on AI. Our founder gave an interview for each.
Open questions
Questions we would like to see researched
Four questions from our own house we would like to see researched, each with what we can share.
Our own research notes
What we measure in our own house, written down the way a lab writes its notes: what we did, what we found and what did not work.
October 2026 · What nearly ten thousand letters taught us
Who opens our letters, when, in which language, and why an open is a softer number than it looks.
October 2026 · Giving each piece a passport of its own
57 product passports, 4,093 pieces with their own code, how complete it all is, and what the first months taught us.
October 2026 · How a small fashion house runs on local AI
120 agent roles on six computers we own, every model call answered in house, and what the measurements taught us.
How to reach us
Write to us with a few lines about your project: your university and subject, your question, your time frame, and what you would need from us. We read every request and answer each one.
If HACOY could be part of your question, we would like to hear about it.
Write to hello@hacoy.com →