HACOY › Newsroom

Where we have been seen.

HACOY is a Munich house for slow, considered fashion, designed in Rome and Munich and made in Italy and Lithuania. For press enquiries, imagery, samples or an interview with founder Maximilian Rupp, the press contact is below. This page gathers recent coverage and the latest from our newsroom.

As seen in

Recent coverage

MOCHNI8 October 2026HACOY Store Munich | PLACES WE LOVE
Discover Germany1 September 2026Fashion Finds: September 2026
Logistik Heute21 August 2026Fashion Logistics: HACOY relies on on-demand delivery via Wolt in Munich
Postbranche19 August 2026HACOY und Wolt bringen Slow Luxury in Minuten nach Hause
Not A Game11 August 2026HACOY : la marque de mode écoresponsable sans saison
LE MILE Magazine16 June 2026HACOY Founder Maximilian Rupp on Munich Fashion, Comfort and Better, Not More
TextilWirtschaft12 February 2026HACOY ist im "Circular Fashion"-Finale
The Good Shopping Guide10 December 2025HACOY: Redefining ethical fashion and activewear
FashionUnited4 December 2023Labels to Watch: Mode aus München
Munich Startup27 November 2023HACOY: Ethical fashion with an endless lifespan
GREENSTYLE Munich30 August 2023HACOY, making individuals feel comfortable

Latest news

The HACOY denim jacket in organic cotton and hemp, made in Italy
8 July 2026

HACOY Introduces Its First Denim, Made in Italy and Available Only on Pre-order

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Two models in HACOY Travelwear at an elevator in Munich
3 April 2024

HACOY Presents Its Travelwear Collection, Made in Italy and on Pre-order

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Models laughing in HACOY silk underwear
2 June 2023

HACOY Launches Luxurious Underwear Collection

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The HACOY door mat at the opening of the Munich store
2 June 2023

HACOY Opens First Physical Store in the Heart of Munich

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Guests at the HACOY Hidden Houseparty in Munich
24 January 2023

The Hidden Houseparty to Celebrate the Founder of HACOY

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Models in HACOY linen Workwear
14 December 2022

HACOY Launches First Fashion Collection

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HACOY ACTIVEWEAR 2
14 December 2022

HACOY Introduces New Swimwear & Sportswear Collections

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HACOY linen pieces on a rail against a brick wall at an evening event
14 December 2022

Feeling HACOY Fashion for the First Time

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Press kit and contact

Founded
2021 in Munich, by Maximilian Rupp
Range
Swimwear, sportswear, silk essentials, cupro pyjamas and the linen line Workwear
Designed
In Rome, the linen Workwear in Munich
Made
In Italy and Lithuania
Philosophy
Better, not more. One honest price, all year round.

The press kit holds high resolution imagery, brand facts and the founder biography. For anything else, write to the press desk.

View the press kit Contact the press desk

Or write directly to hello@hacoy.com