HACOY Presents Its Travelwear Collection, Made in Italy and on Pre-order
Munich, 3 April 2024
HACOY, the Munich fashion house, introduces its Travelwear collection. It is a further step toward a slower way of making clothes, produced for each person only on pre-order, so that production follows real demand and nothing is overmade. This approach rules out overproduction and sits at the centre of what HACOY set out to do, to encourage more considered ways of buying and wearing. The collection is made for people who move, for the airport and the early train, for a weekend away and the ordinary days on either side of it.
Ethical craft, organic comfort
The unisex Travelwear collection is made in Italy from organic cotton. It brings together easy sweatpants, cropped sweatshirts, long sleeve sweatshirts and overcoats, with playful, practical details that add breathability and comfort on the move. Organic cotton wears soft and breathes well, which matters most when a garment is worn for long hours, packed, unpacked and worn again. The pieces sit naturally alongside the HACOY Home Office Clothing, Swimwear, Sportswear and Silk Essentials collections, made to travel lightly and to be kept.
A message to nature and to people
Maximilian Rupp, the founder of HACOY, believes the collection meets the mood of the moment. "With HACOY Travelwear we speak to the heart and the soul of our customers," he says. "It is in our nature to go out and to discover. With comfortable designer pieces made close to the source we can do that with far less moved around the world." His words underline the constant intention of the house, to hold style and responsibility together, and to offer a wardrobe that reflects how someone actually wants to live and move through their days.
About HACOY
HACOY was founded by Maximilian Rupp in Munich and has quickly become a reference point for considered fashion. From the beginning the house has designed in Rome and produced in Italy, and has kept its collections small and deliberate. It sets out to change the industry for the better by focusing on where it produces, how carefully, and what it produces from. HACOY believes in the quiet power of clothing to do good, when it is made with real thought and kept for a long time.
For press enquiries, imagery or samples, the contact is partnerships@HACOY.com.