Mission
To make clothes that let people feel comfortable in what they wear, and most of all in themselves.
Vision
Better, not more.
Our manifesto
Values, beliefs and responsibility.
HACOY
Happiness, Comfort, Joy.
Calm
The world is loud and fast, and clothing can take some of that friction away.
Systems
Pieces that feel effortless and quietly powerful, built into wardrobes as systems.
6 fibres
Linen, silk, organic cotton, hemp, cupro and bamboo viscose, chosen for how they feel and how long they last.
Named openly
Where a piece has to hold its shape, in swimwear and sportswear, we use elastane and polyamide.
Rome & Munich
where we design, and our pieces are made in Italy and Lithuania.
Soft
The future belongs to those who can stay soft in a hard world.
Shared
Responsibility is shared between us and the people who wear HACOY, from the first thread to the life a piece lives with you.
Every season
Clothes made to outlast the seasons, for a versatile life and a timeless look.