At HACOY, we are guided by integrity, creativity, and conscious innovation. As part of our evolving journey in digital storytelling, we have begun to integrate AI-generated content into certain elements of our brand communication - thoughtfully, selectively, and always with transparency.
We believe it’s important to share with you what this means, why we’ve chosen to explore this path, and how it aligns with our values.
With Purpose, Not as Replacement
As a young, independent brand, we operate with limited resources but boundless imagination. AI offers us a way to test concepts, expand our visual storytelling, and bring more representation into our world. It allows us to:
- Experiment creatively and sustainably
- Enrich our digital content with broader diversity and perspectives
- Keep up with evolving technological landscapes
- Balance innovation with our startup reality
But make no mistake: AI is not a replacement. It is a tool. One of many in our creative ecosystem.
Our Commitment to Human Essence
We will always continue to work with real photographers, real models, stylists, writers, and creatives. The energy on a set, the dialogue between people, the texture of fabric, light - those moments are irreplaceable.
AI does not carry the soul of a person. It does not tell lived stories. And no matter how sophisticated technology becomes, our commitment to the human essence of fashion will never change.
Labels for clarity
To maintain clarity, you may encounter content tagged with
"Crafted with the Help of AI" or "Created with AI" or "*AI"
These labels indicate that AI was used in the creation process. This may apply to:
Select images (product mockups, visual concepts, artistic content)
Certain videos (style animations, concept films)
Some textual content (inspirational descriptions, editorial-style storytelling)
We always aim to clearly mark this content so you know what’s fully human-crafted and what is AI-assisted. Transparency is part of our ethical fabric.
AI is part of our experimentation - not our foundation. Our roots are deeply human, our heart remains artisanal, and our ambition is to shape a future where innovation and ethics walk side by side.
Thank you for being part of our journey. Thank you for your curiosity. And thank you for holding us accountable - it keeps us aligned with our truth.
With care,
The HACOY Team
