Denimwear.Made to slow down in a fast city

One denim, for everyone

We made this unisex on purpose. The cut is drawn to sit well on every kind of body rather than to flatter one and forget the rest, so the same jeans and the same jacket work whoever reaches for them. The two-tone block of dark blue and grey gives the pair a quiet character that reads as considered without ever trying too hard, a denim you can wear with everything and pass between people who share a wardrobe.

Cotton and hemp, chosen to last

The denim is cut from organic cotton and hemp. Hemp is one of the strongest natural fibres there is, so the fabric holds up to real wear, softens as you break it in, and keeps its shape. Organic cotton brings the comfort and the softness against the skin. Together they make a denim that feels good from the first wear and gets better with every one after it.

Made properly, and made openly

Every piece is designed in Rome and crafted in Italy, from a denim woven in Turkey. We tell you that plainly because we think you should know where the things you wear come from. Sizing runs from S upward. We make our denim to be worn hard, repaired when it needs it, and kept, because we believe in better, not more. A jeans and a jacket you keep wearing are worth more than a shelf of denim you replace every season.

Wear it for

Every day, for a long time. The jeans on their own, the jacket over everything, or the two together as a set. If you want a denim made openly and meant to be kept, worn by anyone and kept for a long time, this is where to start.