Cape Town escape
Cape Town

Cape Town escape

Once you find comfort, hold onto it. In Cape Town we celebrated the silk underwear collection, and the feeling of a beautiful first layer.

Every day is special with silk against the skin. Feeling good starts with the first thing you put on, and our underwear is designed to honour the shape of your body, with breathability and a quiet, luxurious design.

Silk is one of the oldest and most valuable fabrics in the world, which is why we chose it for the pieces worn closest to you. As a natural protein fibre it is smooth and quiet to wear.

Everyday luxury, worn first.

Cape Town escape, HACOY campaign photo 2Cape Town escape, HACOY campaign photo 3Cape Town escape, HACOY campaign photo 4
Cape Town escape, HACOY campaign photo 5Cape Town escape, HACOY campaign photo 6Cape Town escape, HACOY campaign photo 7

Behind the campaign

  • Creative direction
    Maximilian RuppLinkedIn
    Luke Kitchin
  • Photography
    Luke Kitchin
  • Model
    Sanint Angelo Eimann@saintangelo06
    Hannah Mather
    Laura Pittana
    Benedikt Kumeth@benikumeth